Blog
Attribution, compliance, and growth
Practical writing on turning ad spend into booked procedures — and running it all on patient data, compliantly.
Attribution
Why your call tracker can't prove ROI (and what closes the gap)
Call trackers tell you the phone rang. They can't tell you whether that ring became a booked procedure. Here's where the attribution chain breaks — and how to close it.
Read more → Compliance
The BAA your call tracker won't sign — and why it matters
If a vendor touches patient phone numbers, names, or messages, you need a Business Associate Agreement. Most lead and call-tracking tools refuse to sign one. Here's why that's a problem for medical practices.
Read more →Free 30-day loss audit
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