Pricing
Start free. Pay as the loop pays you.
Begin with a free loss audit that proves the problem in your own numbers. Add AI, booking, and attribution as you grow — usage-based, so it scales with your volume, not a flat tax.
Trial
See the leak
- 30-day loss audit on your own traffic
- Missed & after-hours call report
- Estimated revenue leaked per channel
- One-line site embed
Starter
Capture & track
- Unified lead inbox (SMS, voice, web)
- Nine-stage lead pipeline & CSV import
- Native call tracking & DNI
- Notifications & basic reporting
Pro
AI & booking
- Everything in Starter, plus:
- AI front desk for SMS & voice, 24/7
- Native booking & smart reminders
- Waitlist auto-backfill & no-show scoring
Elite
The full loop
- Everything in Pro, plus:
- Deposit collection via Square
- Keyword-level revenue ROI reporting
- Provider commission tracking
Usage that maps to value
Metered add-ons — SMS sent, voice minutes, AI usage, and bookings processed — are billed only as you use them. Every charge is attributable to a clinic and a channel, so you always know what drove it. Final rates are set with you during onboarding based on your volume.
Common questions
What's actually in the free loss audit? +
You drop one script on your site for 30 days. We track your inbound calls and show you how many were missed, after-hours, or slow to answer — and an estimate of the revenue that leaked, by channel. It's your data, and there's no obligation to continue.
Do you sign a BAA? +
Yes. PracticeKit handles PHI under a Business Associate Agreement, with PHI encrypted at rest and an append-only audit log. Most call trackers won't sign one — that's a key reason practices switch to us.
Do I have to replace my whole stack? +
No. You can start with just call tracking and the inbox, then turn on AI, booking, and deposits when you're ready. Each layer of the loop stands on its own.
Which practices is this built for? +
Cash-pay, elective practices — aesthetic medicine, plastics, men's health and peptides, medspa, and dermatology. The AI is tuned for elective-care objections, financing questions, and discretion.